I have been looking recently at the history of the music industry and how it has developed throughout the years and how certain magazines had to adapt to survive. For example, NME changed its style to meet the style of punk head on. New writers were recruited from the magazines own readership. This way, they managed to still please their audience. I then looked at the music industry websites such as the company Smash Hits. Again here it is clear how the company try to relate to the audience by including topics which interest them into their website such as the latest mobile phones, and 'walls' where they can leave messages for them. This wall would also help them get positive or negative feedback from their audience. Smash Hits is also interesting regarding its history as it used to be a hugely popular magazine in the 1980s but then its sales dwindled during the 1990s. This was because its audience was finding other ways to access music. Therefore, in order to survive, the company stopped publishing and just kept a website for their readers. This is an example of how the music companies have to adapt through history to survive.